Adweek·2026-08-17
JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness RetreatJCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
Adweek·2026-08-17
10 Gen Z Marketing Makeovers, And Whether They’re WorkingFrom American Eagle to Gap to McDonald’s, here’s how some of marketing’s biggest Gen Z makeovers are performing.
Digiday·2026-08-17
Sport is marketing’s greatest opportunity — and its greatest activation challengeNikolaus Beier, svp of media and marketing services, Sportradar In today’s attention economy, few channels or forms of entertainment capture the imagination quite like live sport. As evidenced at this year’s World Cup, sport’s ability to attract billions of eyeballs is unrivaled. So too is its unique transcendence of geography, demographics and internet virality, making it “one of the most powerfu
Digiday·2026-08-17
Brand marketers are adopting fan-first social media strategiesFor soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that s beginning to be picked up by the marketers behind the industry s largest brands, but it carries risks, too. “We re community first. I like to say it s pop culture,” said Sophia Sesto, who leads the team behind the beverage brand’s social media, creator and am
Digiday·2026-08-17
Creators build GEO strategies to get discovered by brands and agencies in AI searchCreators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product recommendations and shopping — even though nearly one in five consumers have already replaced traditional research with AI, according to a recent SponsorCX survey . Brands and their agency partners are also
Digiday·2026-08-17
How H&M, Chobani, UrbanStems and Teleties are refining their partnership strategiesThis story was originally published on sister site, Modern Retail. Marketers often tout influencer and brand collaborations as one of the most effective ways to unlock a new audience and generate viral moments with a relatively low lift. At eTail Boston this week, several brand executives spoke about the power of partnerships, especially the dos and don’ts of leveraging brand collaborations and in
Adweek·2026-08-17
Meet The Knowing: A Glossy Editorial Universe for Black Millennials and Gen ZThe publisher will debut with a premium Saturday newsletter and plans to expand into live events and more.
Adweek·2026-08-17
Ticker: 2 Former 60 Minutes Correspondents Recipients of Edward R. Murrow AwardsParamount Skydance is toying with the idea of an editorial board overseeing CNN.
The Verge·2026-08-13T09:09:36Z
‘If it was opt-in, nobody would opt in.’According to Twitch chief product officer Mike Minton, that’s the “honest answer” as to why the streaming platform has started training Amazon’s generative AI models on users’ content by default. Twitch users can choose to opt out, but Minton defends the default setting because “almost every content service in the world” is also doing it.
[Media: https://bsky.app/profile/witchytq.bsky.social/post/3msvuadgtts2r]
The Atlanta Journal-Constitution·2026-08-11T01:01:41Z
Trump media company announces a massive loss and new turnaround effortThe president’s media company posted a massive loss in the latest quarter and plans to ditch new business lines and refocus as a forum for users to post their views. The company behind the Truth Social platform said Monday that it lost $238 million in the three months through June as it branched into businesses unrelated to media, including crypto. That was more than 10 times the loss from a year earlier. The new chief executive, Kevin McGurn, said a yearlong effort to expand by branching into several new industries including online betting and crypto would now be largely abandoned as he refocuses the business on its social media mission.
Pittsburgh Tribune-Review·2026-08-10T18:51:31Z
Trump media company announces a massive loss and new turnaround effortNEW YORK — The president’s media company posted a massive loss in the second quarter and announced plans to ditch new business lines and refocus as a forum for users to post their views. Trump Media & Technology, the company behind the Truth Social platform, said Monday that it lost
GlobeNewswire·2026-07-31T21:01:02Z
Pure Flix Familia To Sponsor Second Annual ChicanoThe soon-to-launch streaming platform from Great America Media will exhibit throughout the festival and sponsor first Pure Flix Familia Community Impact...
CNET·2026-07-30T19:11:29Z
Winamp Plans Comeback With New Deezer PartnershipThe new player will be a unified platform for all your local and streaming media.
The Verge·2026-07-21T15:31:50Z
Deezer says AI music now makes up half of all daily song uploads.The music streaming platform receives almost 90,000 AI-generated tracks each day, a jump from the 75,000 it last reported in April. Using its AI music detection tool, Deezer now says it will take down AI tracks “used to generate fraudulent streams,” in addition to those that haven’t been streamed in six months or more.
[Link: AI Music Tops 50% of Daily Uploads on Deezer | https://newsroom-deezer.com/2026/07/ai-music-exceeds-50-percent-daily-uploads-deezer/ | Deezer Newsroom]
