Adweek·2026-10-01
Why Scarlett Johansson’s Low-Profile Beauty Brand Couldn’t LastThe celebrity skincare brand announced Wednesday that it is winding down operations. The clean beauty market is slightly less saturated with celebrity brands now that Scarlett Johansson’s skincare line, The [ ]
Digiday·2026-10-01
Amazon wants to own the long game in ad measurementAmazon thinks its ads sell more than it s been taking credit for. By its own estimates, around a fifth of a brand’s value on Amazon arrives after the attribution window, typically seven to 30 days, has closed. It reached that figure by studying more than 2 million campaigns that ran on its ad products in June. Now it s using the findings to help make the case for counting a full year. Proving valu
Digiday·2026-10-01
OpenAI’s measurement gaps are keeping ChatGPT ads budgets at test levelSeven months after OpenAI started selling ads in ChatGPT, marketers are still asking how they’re supposed to measure them. It has become the sticking point in almost every conversation Digiday has had about the company’s progress as an ad seller. Part of the frustration comes from a sense that OpenAI hasn’t built much beyond the basics. Marketers’ own reluctance to trust the company with their dat
Digiday·2026-10-01
Media Briefing: Publishers are turning GEO from an experiment into a businessThis week’s Media Briefing looks at how GEO went from publisher experiment to emerging revenue stream, and why AI visibility is quickly becoming part of the branded content playbook. The GEO bet is paying off As search weakens, CNN is giving YouTube and TikTok different jobs Condé Nast CEO Roger Lynch steps down, Google is paying 100 publishers for AI search contributions, and more. The GEO bet is
Adweek·2026-10-01
From Awareness to Action: Rethinking Mental Health CampaignsHow to leverage athletes’ influence, choosing high-dwell placements, and avoiding tokenism.
Adweek·2026-10-01
The Great Brand Secret: Know Exactly Who You Are ft. Snap CMO Grace KaoWhy Snap is betting on real connection over passive scrolling.
Adweek·2026-10-01
Week of Sept 21 Cable News Ratings: Primetime Gains for All Cable NetsMS NOW’s The Rachel Maddow Show is strong in demo.
Digiday·2026-10-01
How AI is changing the value of mediaBharat Sharma, co-founder and COO, Affinity Global AI is no longer a novelty in media planning. Everyone knows about it, and most organizations are already using it in some form. What’s more interesting is what AI is beginning to expose about the advertising industry itself. The industry has moved past the discovery phase, and the bar has moved. Campaign briefs now treat agentic planning as a benc
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
EUROPE SAYS·2026-09-05T11:42:16Z
Former Trump Immigration Official Greg Bovino Criticizes White House Over Slow Mass DeportationsA former hard-line immigration official is building a new platform after leaving government, combining sharp criticism, media appearances, business ventures,
Forbes·2026-09-03T12:56:03Z
Plex Warns Users To Update ‘As Soon As Possible’ To Fix Security IssuesUsers of the Plex streaming platform have been told to update both the media server and desktop as soon as possible “to address a number of security issues.”
Baltimore Sun·2026-09-02T17:30:42Z
‘Mayday’ review: Stars, filmmakers contribute to lifting action comedyNikolai Ustinov may just be the hero we didn’t know we needed. Kenneth Branagh’s performance as the butt-kicking, America-loving ex-KGB agent is the greatest strength of the Cold War-set action comedy “Mayday,” debuting on Apple TV this week. The veteran British actor isn’t the biggest name in the latest Skydance Media production to go straight to Apple’s streaming platform; that would be his ...