Digiday·2026-10-02
‘It scared the hell out of me’: What brands have learned from creator partnershipsThis story was originally published by sister site, Modern Retail. Brands and retailers say they re seeing strong returns from creator content, whether that s from mini-series or unboxing videos. While creator programs aren t new, more retail players are jumping into the space to court consumers, drive engagement and spur sales. This year, Aerie launched a creator program for its most avid fans, w
Digiday·2026-10-02
Marketing’s upper middle embraces AI creative productionCompanies like hospitality chain Wyndham Hotels Resorts, consumer healthcare firm Opella and betting brand BetMGM have little in common. What they do share is a broad portfolio of individual products and a need to spin up large quantities of digital creative assets to market them. All three brands are building in-house creative teams trained to leverage AI to mass-produce digital creative assets,
Adweek·2026-10-02
Ticker: CNN Boss Mark Thompson Meets With New Owners About FutureThompson reportedly wants assurance of editorial independence.
Adweek·2026-10-02
Amex Is Turning Harry Styles Fandom Into a Membership PerkAmerican Express is building a fandom strategy across music, and Harry Styles is the latest example.
Adweek·2026-10-02
Here Are the Cable News Ratings for September 2026CNN and MS NOW have demo battle.
Adweek·2026-10-02
Walmart+ Is Growing Faster Than Ever as the Retailer Loads on More PerksWalmart has kept the annual price at $98 since launching in 2020.
Digiday·2026-10-02
How TikTok is helping app advertisers rethink attributionFor app marketers, performance measurement often comes with a familiar challenge: the numbers do not always match. An advertiser may review campaign performance in a platform dashboard, compare it with results from a mobile measurement partner (MMP), and then look at internal business intelligence systems only to find different versions of performance. These discrepancies are not new. But as AI an
Digiday·2026-10-02
SPUR publishes AI content tracking standard, pitches OpenAI and Google to join advisory boardA coalition of media organizations, including the Guardian and the Financial Times, has released a new standard for tracking how AI tools use publishers’ content. The Standards for Publisher Usage Rights initiative, or SPUR, released the content telemetry standard today and has invited OpenAI, Anthropic, Google, Meta, Microsoft to help shape how the standard is implemented, said Alex Springer, SPU
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
EUROPE SAYS·2026-09-05T11:42:16Z
Former Trump Immigration Official Greg Bovino Criticizes White House Over Slow Mass DeportationsA former hard-line immigration official is building a new platform after leaving government, combining sharp criticism, media appearances, business ventures,
