Digiday·2026-10-05
Digiday Media Agency Report 2026: How agencies adapt to a media landscape shaped by AI and creators01 Introduction Media agencies are navigating an increasingly complex advertising landscape, as economic uncertainty, fragmented media consumption and rapid advances in technology continue to reshape how brands reach consumers. At the same time, advertisers are reassessing their media strategies, looking for greater flexibility in how they allocate budgets and new ways to connect with audiences. A
Adweek·2026-10-05
CNN’s Mark Thompson and CBS News’ Bari Weiss Named to Skydance Leadership TeamParamount Skydance CEO David Ellison names leadership team amid WBD merger.
Adweek·2026-10-05
Albertsons’ Retail Media Head Leaves Grocery GiantBrian Monahan most recently spearheaded a branded content offering.
Adweek·2026-10-05
OpenAI Is Piloting Brand Suitability Controls With DoubleVerify and IASThe company is also testing a larger, image-led ad format and expanding its measurement partners.
Adweek·2026-10-05
TikTok Expands Its Off-Platform Ad Network to US AdvertisersThe rebranded Pangle spans nearly 400,000 apps and is heavy on gaming. TikTok is also allowing advertisers to run campaigns from AI tools like Claude and Perplexity.
Digiday·2026-10-05
Brian Monahan exits Albertsons Media Collective amid leadership shake-upBrian Monahan, brought on to head up Albertsons Media Collective retail media business late last July, has left the company. Effective immediately, Albertsons Media Collective will now report to CMO Emily Turner. Turner reports to evp and chief merchandising officer at Albertsons Michelle Larson. Business partners were informed Friday of the move. It was also confirmed by a company spokesperson an
Digiday·2026-10-05
OpenAI moves to make ChatGPT Ads more measurable — and more visualSince OpenAI started selling ads in ChatGPT in February , advertisers have kept coming back to the same complaints: they can’t measure the ads properly, they don’t have enough formats to work with and there isn’t enough inventory to absorb what they want to spend. OpenAI’s latest round of updates takes aim at two of them. First there’s the ad format. For the past seven months, advertisers have bee
Digiday·2026-10-05
TikTok’s ad network bet: More reach, more budgetTikTok is the latest platform itching itself as somewhere advertisers can buy inventory it doesn’t own, on top of its own. Advertisers, however, want to know what they’re getting in return. The platform launched its global TikTok Ad Network (TTAN) to U.S. advertisers at Advertising Week New York, giving them a way to extend their TikTok campaigns across a network of nearly 400,000 “premium” apps w
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
