Digiday·2026-10-06
Omnicom Media digs into the reasons people avoid ads — and offers solutions for clientsIt’s no secret that the avalanche of advertising that’s descended on consumers in the last decade has sent millions of them scrambling for ad blockers and other ad-avoidance tools. Omnicom Media set out to dig deeper into the causes and the solutions around it, having brushed up against this topic in prior research it’s done over the last two years. The resulting research has yielded a study calle
Adweek·2026-10-06
ADWEEK Launches Inaugural Creator Economy Power ListADWEEK has launched and is now accepting entries for the 2026 Creator Economy Power List, honoring the executives building the business behind the creator boom. While the creators themselves normally [ ]
Adweek·2026-10-06
Dear Media and Amanda Hirsch Want Brands To Ditch the ScriptHirsch argued that the best podcast ads don't sound like ads.
Adweek·2026-10-06
Ferrero Will Have Two Ads in Super Bowl 2027, Part of a $50 Million Bet on SportsThe candy maker returns to the Big Game after a successful debut in 2026.
Adweek·2026-10-06
7 Billion Impressions Without Paid Media: Fanta’s Halloween StrategyIbrahim Khan on turning the holiday into a global brand moment.
Digiday·2026-10-06
How consumer healthcare brands are adapting FMCG media strategiesMore consumers are looking to over-the-counter solutions to everyday healthcare needs. In response, marketers working to gain share in the pharmaceutical and healthcare sector are borrowing from the modern CPG playbook and altering their approach to paid media. OTC sales rose to $58.2 billion in 2025, up from $44.3 billion the previous year. Meanwhile, the U.S. Food and Drug Administration (FDA) s
Digiday·2026-10-06
At S4 Capital’s Monks, agents can run autonomously, unsupervised for daysS4 Capital has started letting AI agents work for days at a stretch with no one watching them. Some runs go on for 36 to 48 hours and sizable projects can take several days, said Wesley ter Haar, chief AI and revenue officer at S4 Capital’s Monks. Most of that work is coding on the agency’s own software. Handing those jobs over to agents was “a bit of a no-brainer,” he said, since code is precise
Digiday·2026-10-06
Ad Tech Briefing: AppLovin and Unity’s dual explainedLast week, a squabble over one of the most (seemingly) innocuous phrases in the digital marketing canon – that’s “data leakage” – broke out, with the row between AppLovin and Unity formalized by court filings in San Francisco. In essence, the two mobile advertising giants are debating where one company’s right to observe an ad transaction ends and a rival’s proprietary data begins in a court of la
The Verge·2026-10-05T19:27:35Z
TikTok is adding even more shopping features.Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.
TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.
[Link: TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes - Newsroom | TikTok | https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en | Newsroom | TikTok]
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
