Adweek·2026-10-08
McCann’s Tyler Turnbull Named WPP Creative Global CEOTurnbull is leaving McCann after taking the top position in December 2025
Adweek·2026-10-08
Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands RelevantHow to reposition struggling businesses and finding your way through your customers.
Adweek·2026-10-08
Starbucks Is Reportedly Eyeing Chipotle, But The Burrito Chain May Be More Than It Can ChewA deal would reunite Starbucks CEO Brian Niccol with his former company
Digiday·2026-10-08
Interoperability may be the future, but it cannot be an entire AI strategyPatricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and measurement. And as agentic AI develops, a natura
Digiday·2026-10-08
As agencies push agentic media future, execs work to ward off client rogue fearsWith no shortage of news on media agencies moving forward with agentic initiatives — and Advertising Week has featured several discussions around it — it’s worth asking how they’re dealing with client concerns over the possibility of rogue activity. Dentsu announced that its Carat media agency is partnering with NBC Universal, Freewheel and AI firm Newton to launch a planning, buying and optimizat
Digiday·2026-10-08
Inside agency OK Future’s AI ‘pressure cooker’ experiment with GoodwipesWhen former MullenLowe U.S. CEO Frank Cartagena set out to launch his own creative shop, OK Future, he wanted to test how much generative AI would allow his small agency of four people to punch above its weight. That answer came fast with the newly launched agency’s first bit of work for Goodwipes — ”Meet Asstra,” Goodwipes’ spoof of OpenAI’s commercial for its AI model Astra. With generative AI t
Adweek·2026-10-08
Jay Askinasi to Lead Skydance Ad Sales, WBD Ad Leaders Exit After MergerAskinasi led ad sales for Paramount Skydance as CRO ahead of the WBD merger.
Digiday·2026-10-08
‘There’s nothing wrong with being a heritage brand’: How Revlon is updating its image by looking to the pastThis story was first published by Digiday sibling Glossy As an 87-year-old brand, Revlon needed to do more than just reintroduce itself to a new generation of beauty consumers. “We needed to reintroduce ourselves to not just a next generation of consumers, but we had to reintroduce ourselves to our existing consumers. We had been quiet,” said Dana Medema, Revlon’s president of North America, while
The Verge·2026-10-05T19:27:35Z
TikTok is adding even more shopping features.Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.
TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.
[Link: TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes - Newsroom | TikTok | https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en | Newsroom | TikTok]
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.