ABC17News.com·2026-10-09T03:59:26Z
‘Crazy Rich Asians’ set to return as new series, with original movie’s stars reprising rolesBy Rhea Mogul, CNN (CNN) — Eight years after “Crazy Rich Asians” broke new ground for Asian representation in Hollywood, the blockbuster that became a cultural phenomenon is writing a new chapter. The franchise will return in a new television series on HBO Max, the streaming platform announced on social media, with the main cast
Digiday·2026-10-09
As creators increasingly move into Hollywood, deal terms can put their IP at riskCreator-led content is being pitched across the entertainment spectrum from TV to micro dramas and even theater. At Advertising Week New York, several panels explored the business stakes: are these partnerships helping creators build IP they control, or mainly giving studios, streamers and brands access to their audiences? Digiday spoke with three agency and media execs, two creators, and a creato
Digiday·2026-10-09
Future of Marketing Briefing: Why top creators are taking fewer brand dealsThe biggest creators are cutting their brand rosters. The partners they keep are being asked for equity, product input and, in some cases, a job title. That was my read after following Advertising Week New York from afar this week, through the panel livestreams, recordings and conversations with sources who were there. This is a member-exclusive article from Digiday. Continue reading it on digiday
Adweek·2026-10-09
Jupiter Festival Lined up Splashy Sponsors but Had a Soft Landing In Its First YearOrganizers say 2,231 attendees met their goal but the show felt sparse at times.
Adweek·2026-10-09
Ticker: Former WH Press Secretary Karoline Leavitt Joins Fox NewsLeavitt starts her new role in November.
Adweek·2026-10-09
Health Marketing Is Moving From Information to NavigationThis post was created in partnership with Publicis Health Key takeaways A health journey can now begin long before a formal moment of care, sparked by a smartwatch vibration, a [ ]
Adweek·2026-10-09
How MLB Made an Urgent Pitch to Fans for the 2026 PlayoffsThe MLB playoffs are seeing a ratings boost, and some of the credit likely goes to the league's 'No Time Like October' campaign.
Digiday·2026-10-09
‘Mission and capital can coexist’: Golden State Valkyries’ Jess Smith on pitch to sponsorsThe Golden State Valkyries are the WNBA’s youngest team. Since their inception two years ago, they’ve been competing not just on the court but in the boardroom, seeking out sponsorship investments as spending in women’s sports rises. Capturing the team’s fair share of that spending will be crucial to its long-term sustainability — and the Valkyries are up against teams with years of data and prece
Digiday·2026-10-08
Interoperability may be the future, but it cannot be an entire AI strategyPatricia Clark, vp, go-to-market, Nexxen AI has become more than the topic du jour. It s the topic of the year — and probably the decade — in and outside the world of advertising. For agencies, AI presents particularly compelling opportunities: less manual work, faster insights and a greater ability to connect planning, activation, optimization and measurement. And as agentic AI develops, a natura
The Verge·2026-10-05T19:27:35Z
TikTok is adding even more shopping features.Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.
TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.
[Link: TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes - Newsroom | TikTok | https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en | Newsroom | TikTok]
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.