Digiday·2026-10-12
‘An important capability for us’: PepsiCo CEO on Publicis switchAt least one CEO wants to talk about advertising. PepsiCo’s Ramon Laguarta used a recent appearance in front of investors to champion the company’s decision to hand its global media account to Publicis Groupe. The move came without a formal review and pulled the business away from Omnicom, which had managed it for three decades. That is a lot of money changing hands. PepsiCo spends an estimated $1
Adweek·2026-10-12
The New Frontiers of Commerce MediaThis post was created in partnership with SMG As retail media networks evolve, brands are finding new ways to connect with consumers, creating new opportunities and challenges. During ADWEEK House [ ]
Adweek·2026-10-12
How Brands Can Build on Holiday Shopping to Inspire Lasting LoyaltyThis post was created in partnership with Roundel Holiday shopping allows brands to surprise and delight consumers. And there’s a huge opportunity to turn those seasonal moments into lasting relationships. [ ]
Adweek·2026-10-12
Capturing the Moving Target of Consumer IntentThis post was created in partnership with Uber Ads Brands still trying to follow the linear customer journey and sales funnel path could be left in the dust. During an [ ]
Digiday·2026-10-12
Ad industry tallies early losses from Apple’s Safari tracking blockThe online ad industry has been burned by Apple before, and it s feeling the heat again. Its latest software update cut off some of the biggest companies that track people across the web to target them with ads, stopping them from working in Safari altogether. For anyone who remembers what came before it’s a familiar feeling. Apple’s earlier crackdowns on tracking in 2017 and 2021 wiped billions o
Digiday·2026-10-12
Media Buying Briefing: Synthetic audience adoption by agencies and clients takes offMore media planners, creative strategists and CMOs are basing marketing decisions on insights gleaned from the behavior of synthetic consumers. The latest example comes courtesy of Goodway Group, which has struck a deal with data company Arima to incorporate insights drawn from a synthetic population of U.S., British and German consumers into its media planning processes, Digiday has learned. Acco
Adweek·2026-10-12
Breaking Down the New Customer Acquisition PlaybookThis post was created in partnership with Shopify Key takeaways Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK [ ]
Digiday·2026-10-12
Welcome to Creator University: Inside the colleges building creator economy programsUniversities are beginning to formalize the creator economy In the past year, Arizona State launched a BA in content creation, Stanford introduced a graduate course called Mastering the Creator Economy, and Syracuse opened he Center of Creator Economy, focused on research, policy, academics and content production. Their approaches vary, but together they signal a shift: as the industry grows, more
ABC17News.com·2026-10-09T03:59:26Z
‘Crazy Rich Asians’ set to return as new series, with original movie’s stars reprising rolesBy Rhea Mogul, CNN (CNN) — Eight years after “Crazy Rich Asians” broke new ground for Asian representation in Hollywood, the blockbuster that became a cultural phenomenon is writing a new chapter. The franchise will return in a new television series on HBO Max, the streaming platform announced on social media, with the main cast
The Verge·2026-10-05T19:27:35Z
TikTok is adding even more shopping features.Users will soon be able to shop from other retailers without leaving TikTok, as well as use an AI chatbot to find and purchase products.
TikTok is often associated with short form video, but it has also reshaped the online shopping landscape. As I wrote last year, scrolling has become synonymous with shopping, and perhaps more than any other platform, TikTok has figured out how to bridge the gap.
[Link: TikTok Unveils AI-Powered Updates for Advertisers: Driving Discovery, Action, and Measurable Business Outcomes - Newsroom | TikTok | https://newsroom.tiktok.com/tiktok-unveils-ai-powered-updates-for-advertisers-driving-discovery-action-and-measurable-business-outcomes?lang=en | Newsroom | TikTok]
Business Insider·2026-09-30T11:00:01Z
The $200 billion retail media boom is causing headaches for CMOsThe "everything is an ad network" marketing maxim becomes truer by the week. It's also making life more complicated for marketers.
The Verge·2026-09-28T13:30:02Z
Meta Enterprise Platform will bring its Muse AI to businesses.Former MongoDB CEO CJ Desai will lead the platform as Meta’s new chief enterprise platform officer. CEO Mark Zuckerberg says the Meta Enterprise Platform will initially focus on bringing its new Muse agent to businesses and developers, as well as Meta Business Agent, the Muse API, and Muse Code.
[Link: Launching Meta Enterprise Platform | https://about.fb.com/news/2026/09/launching-meta-enterprise-platform/ | Meta Newsroom]
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.
Variety·2026-09-16T16:00:00Z
Macro Acquires Allblk Streaming Service From AMC Global MediaCharles D. King's Macro, has acquired Allblk, the streaming distribution platform dedicated to Black audiences, from AMC Global Media.