Digiday·2026-03-06
Why a Gen Alpha–focused skin-care brand is giving equity to teen creatorsSubscribe: Apple Podcasts Spotify This story was originally published on sister site, Glossy. As influencer marketing evolves beyond one-off paid posts, brands are finding new ways to build relationships that last and go deeper than a hashtag-sponsored post. Continue reading this article on digiday.com . Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Digiday·2026-03-06
‘Nobody’s asking the question’: WPP’s biggest restructure in years means nothing until CMOs say it doesFor all the headlines, LinkedIn posts and hot takes generated by WPP’s Elevate28 plan, the most consequential audience has been largely absent from the conversation: the CMOs and senior marketers at the world’s biggest advertisers. Most have no idea it’s even happened. They don’t read the trades. They hear about this stuff through consultants, or when an agency review forces them to run the rule o
Adweek·2026-03-06
The Trade Desk CEO Jeff Green Dropped $148M on Company StockThe CEO says he's putting his money where his mouth is — and took the opportunity to call out Amazon's DSP along the way.
Adweek·2026-03-06
The Role of Purpose in Marketing Strategy with Yoobi’s Sarah LeinbergerPlus, how moving forward with incomplete information can be a winning strategy.
Adweek·2026-03-06
Why So Many Brands Are Throwing Shade at Their Competitors Right NowBrands get off on looking nervy, and social media loves a good fight.
Adweek·2026-03-06
Ticker: Gayle King to Remain at CBS Mornings, EP DepartsPlus, Versant has its first earnings call.
Digiday·2026-03-06
The Rundown: Ad tech’s performance in 2025 was overshadowed by AI concerns and Big TechThe latest round of earnings calls from the cohort of publicly listed ad tech companies concluded this week, with the results helping observers to grasp the challenges and opportunities in the sector. The numbers filed with each company s respective stock exchange in recent weeks, as shown in the table below, indicate an annual average revenue increase of 17.4% across the sector in 2025.* Although
Digiday·2026-03-06
As brands respond to AI search, walls crumble between paid and organicFor the best part of 20 years, paid search and SEO have operated as separate disciplines. But as they respond to the zero-click search era, marketing agencies are erasing the boundaries between organic and paid search teams. Elena MacGurn , svp of search at Digitas, told Digiday the Publicis Groupe agency has begun reorienting teams from either side of the search aisle around common client objecti
Nieman Lab·2026-03-05
It’s time for local news funders to pick winners, scale up, and force mergers, a new report arguesLast summer, Press Forward made almost $23 million in grants to 22 organizations aimed at bolstering the infrastructure for local news . The grants were the culmination of a request for proposals process that began accepting applications in November 2024, and elicited 559 proposals. Elizabeth Hansen Shapiro, with support from Arnold Ventures (disclosure: an occasional consulting client of mine), w
Nieman Lab·2026-03-05
With Washington Post Local diminished, other news sites step up their D.C. coverageWhat was widely recognized as a national tragedy was also a local one. When leadership at The Washington Post laid off more than 300 journalists last month , Post Local was among the hardest-hit sections. Successive rounds of cuts had already shrunk the section down to around 40 reporters and editors. (In the early 2000s, the metro department had around 200 journalists .) But the latest layoffs le
Digiday·2026-03-04
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as wellCFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an unpredictable geopolitical backdrop. But CFOs now are asking harder questions driven by a better grasp of how marketing actually works, and a sharper instinct for where it doesn t. For example, Vayne
Nieman Lab·2026-03-04
AI-powered search is fueling a wave of Epstein Files transparency projectsThe Epstein Files Transparency Act (EFTA) requires that the millions of documents collected by the Department of Justice (DOJ) about Jeffrey Epstein be shared with the public in a searchable and downloadable format. In practice, though, the searchability of the DOJ releases has been crude at best. Keywords may turn up individual links to PDFs, but users have reported major search malfunctions and
Adweek·2026-03-04
Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for ClientsFrom two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
Nieman Lab·2026-03-04
Traffic to top tech publications has plummeted since 2024, new analysis showsOrganic search traffic to some of the internet’s most-read tech publications has dropped by 58% since 2024, according to a new analysis from the SEO and GEO marketing firm Growtika . The report pulled U.S. organic traffic estimates using Ahrefs for ten major English-language tech publications, including Wired, CNET, Mashable, The Verge, and PC Mag. Growtika then compared each publication’s peak tr
Digiday·2026-03-04
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last yearThis story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war pushed up
Adweek·2026-03-04
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront PitchA+E Global Media announces new content and brand creative studio.
Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad TargetingThe move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
Adweek·2026-03-04
Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech PushHavas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
Digiday·2026-03-04
How creator talent agencies are evolving into multi-platform operatorsThe legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built aro
Digiday·2026-03-04
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack upThis week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But
Nieman Lab·2026-03-03
X will demonetize users who post AI-generated videos of war (but not other kinds of disinformation)On Tuesday Nikita Bier , head of product at X, announced that users who post AI-generated videos of an armed conflict without disclosing they were AI-generated will suspended from the site s revenue-sharing program for 90 days, with repeated offenses leading to a permanent suspension from the program: Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on
Nieman Lab·2026-03-03
Newsonomics: Will national news shrink even faster than local news did?Anderson Cooper may be running out of lily pads. Just two weeks ago, he announced his decision to leave CBS’s 60 Minutes, after almost 20 years of multitasking. Over time, he arrived at the pinnacle of the TV news profession as a CNN anchor, growing his gravitas as a cascade of crises consumed our world while contributing to the most storied newsmagazine of the entire TV era. He’d seen enough of t
M Live Michigan·2026-03-02T17:27:10Z
Major streaming platform may be going away after $110 billion dealThe merger, which is expected to close in the third quarter of 2026, will create a media empire.
Nieman Lab·2026-03-02
New York Times runs in-house ad asking listeners to “support any news organization dedicated to original reporting”The New York Times publisher A.G. Sulzberger has voiced a new ad encouraging listeners to support any news organization dedicated to original reporting — even if it s not the Times. It s Sulzberger s first-ever advertisement, the Times confirmed, and it ran for the first time on Monday. A New York Times spokesperson said the publisher wanted to call attention to the shrinking of the news industry.
Augusta Chronicle·2026-02-24T17:29:30Z
Atlanta Braves announce their own streaming platform for 2026 seasonThe Atlanta Braves ended their broadcast agreement earlier this year, and have now announced their own media platform for the start of the 2026 season
Athens Banner-Herald·2026-02-24T17:29:30Z
Atlanta Braves announce their own streaming platform for 2026 seasonThe Atlanta Braves ended their broadcast agreement earlier this year, and have now announced their own media platform for the start of the 2026 season
Savannah Morning News·2026-02-24T17:29:30Z
Atlanta Braves announce their own streaming platform for 2026 seasonThe Atlanta Braves ended their broadcast agreement earlier this year, and have now announced their own media platform for the start of the 2026 season
Newsmax·2026-02-22T00:11:44Z
Musk's X Challenges EU Fine in First DSA Court AppealElon Musk’s social media platform X has filed an appeal against a $140 million European Union fine, intensifying a landmark case under the bloc’s Digital Services Act that could define the limits of regulators’ authority over platform design, advertising transparency, and researcher access.
Coeur d'Alene Press·2026-02-17T18:20:00Z
Shooter killed ex-wife and a son in Rhode Island ice rink attack, police sayThe hockey game was livestreamed by LiveBarn, a streaming platform for youth sporting events, whose videos have been shared on social media showing players on the ice as popping sounds are heard. Chaos quickly unfolds as players on benches dive for cover, those on the ice frantically skate toward exits and fans flee their seats.
