Digiday·2026-03-05
How brands are measuring value across the entire customer journeyAdvertisers face a challenge: while brand building is essential for growth, measuring its impact remains frustratingly elusive. According to Boston Consulting Group, 46% of B2C marketing leaders are balancing their efforts between short-term revenue and long-term growth. And while brand advertising drives sales, the gap between an upper-funnel awareness campaign and final purchase makes accurate m
The Guardian·2026-03-05
From subscription models to ‘Britflix’: key takeaways from BBC response to charter reviewIt’s that time again. The BBC has published its opening salvo in the talks over its royal charter. The tortuous negotiations with the government, which take place every 10 years, are often accompanied by tough talk about radical change. This time is no different. However, it also comes with data suggesting the BBC’s funding model is on an unsustainable course, fundamentally challenged by a transformation in how media is consumed. The BBC’s 114-page document backed the existing universal service, which is supported by the licence fee. However, it suggested its funding model is being tested to breaking point and “a more sustainable” system is needed. The licence fee no longer covers all those consuming the BBC The BBC put one stark statistic up in lights: 94% of people in the UK use BBC serv
The Guardian·2026-03-05
Savannah Guthrie ‘plans to return’ to Today show as mother remains missingSavannah Guthrie, the Today show host whose elderly mother has been missing from her Arizona home for more than a month, visited NBC’s studios in New York on Thursday and the network confirmed, for the first time, that she plans to return to her presenting duties. NBC confirmed the visit to CNN’s Brian Stelter, but gave no timeline for when Guthrie, who has recorded a succession of emotional video appeals for information about her mother, Nancy Guthrie, will be back at work. “Savannah Guthrie stopped by the studio this morning to be with and thank her Today colleagues. While she plans to return to the show on air, she remains focused right now supporting her family and working to help bring Nancy home,” the network said. Guthrie’s fellow presenters Jenna Bush Hager and Sheinelle Jones also
The Guardian·2026-03-05
Pauline Hanson’s excited announcement about Karl Stefanovic prompts swift clarification | Weekly BeastKarl Stefanovic continues to host the Today show in the morning while carving out a new identity as an “anti-woke” podcaster on YouTube. But being the headliner at a One Nation fundraiser appears to be a step too far to the right for Nine’s highest-paid journalist. One Nation excitedly told supporters in an email: “To launch the campaign, Pauline Hanson will appear live at our rally in a special podcast conversation with Karl Stefanovic and Barnaby Joyce, discussing the future of regional Australia, immigration, cost-of-living pressures and what needs to change in Canberra.” But after we asked Nine and One Nation questions, Hanson sent a swift clarification, saying Stefanovic was recording a podcast after the fundraiser, but “the two events are not connected … You are welcome to stay and b
The Guardian·2026-03-05
BBC says ‘irreversible’ trends mean it will not survive without major overhaulThe BBC has said it is facing “permanent and irreversible” trends that mean it cannot survive without a major overhaul, as it revealed a stark divergence between the number of people consuming its content and those paying the licence fee. In its opening response to government talks over its future, the corporation said 94% of people in the UK continued to use the BBC each month, but fewer than 80% of households contributed to the licence fee. It said the rise of streaming services and digital platforms such as YouTube had caused blurring and confusion around when the licence fee needed to be paid, suggesting there was “a mismatch” between TV licence rules – based on watching live TV – and the nation’s viewing habits. “The BBC has gone from being a service almost every household paid for an
The Guardian·2026-03-05
BBC to call for permanent charter and end of political appointments to boardThe BBC is to call for an end to political appointments to its board as part of sweeping changes designed to protect its independence. The corporation will also demand that its royal charter be put on a permanent footing in an attempt to end the existential threat posed by having to negotiate with ministers over its future every 10 years. The proposals form part of its official response to current charter renewal talks, to be published on Thursday. It follows concern within the BBC that political pressure from its board led to the resignations of the director general, Tim Davie, and the head of BBC News, Deborah Turness, in November last year. MPs and BBC staff members have called for the board member Robbie Gibb to be removed after claims of a “coup” against the pair. Gibb, Theresa May’s
Adweek·2026-03-05
The X’s and O’s of Advertising During the Big GameIndustry leaders talk about why the Super Bowl is still the ultimate advertising stage, even though strategies are changing.
Adweek·2026-03-05
Week of Feb. 23 Cable News Ratings: Viewers Turn to Cable During Iran WarAll three networks had over a million total viewers during primetime.
Digiday·2026-03-05
Pitch deck: How ChatGPT ads are being sold to Criteo advertisersOpenAI and its first ad tech partner Criteo are framing their pitch around conversational advertising — a format that’s long been promised but rarely delivered at scale. The pitch is landing in clients inboxes just days after Criteo announced it would give its advertisers direct access to ChatGPT inventory through its platform. And true to the pattern of the past month, OpenAI isn’t doing the sell
Digiday·2026-03-05
Target looks to e-commerce, advertising investments to help grow the businessThis story was originally published on sister site, Modern Retail. Technology is one of the most important areas Target will invest in with the hopes of returning to profit growth. The company expects rapid growth in its retail media network, Roundel, and its Target+ marketplace, which will help increase its operating income margin rate. Target CFO Jim Lee said this measure of profitability has th
Adweek·2026-03-05
Exclusive: Beehiiv Taps Former Calendly Exec as Its First CMODarren Chait, who built and sold Hugo to Calendly, joins the newsletter platform as it eyes $50M in revenue and a broader identity.
Adweek·2026-03-05
ADWEEK Commerce Advantage: Amazon and Walmart at the Top, While the Rest Battle for ScrapsThe bigger are getting bigger in advertising and technology.
Nieman Lab·2026-03-05
It’s time for local news funders to pick winners, scale up, and force mergers, a new report arguesLast summer, Press Forward made almost $23 million in grants to 22 organizations aimed at bolstering the infrastructure for local news . The grants were the culmination of a request for proposals process that began accepting applications in November 2024, and elicited 559 proposals. Elizabeth Hansen Shapiro, with support from Arnold Ventures (disclosure: an occasional consulting client of mine), w
Digiday·2026-03-05
Yahoo pauses IAB membership amid a series of quiet cost-saving measuresWhile Yahoo is a far cry from its peak during the dot-com bubble, its audience size, brand value, and underlying technology continue to attract advertiser interest. However, that legacy is valued by some more than others (apparently), with sources telling Digiday that recent maneuverings point to a shift in priorities – particularly as its private equity owners are linked to separate ad tech inves
Nieman Lab·2026-03-05
With Washington Post Local diminished, other news sites step up their D.C. coverageWhat was widely recognized as a national tragedy was also a local one. When leadership at The Washington Post laid off more than 300 journalists last month , Post Local was among the hardest-hit sections. Successive rounds of cuts had already shrunk the section down to around 40 reporters and editors. (In the early 2000s, the metro department had around 200 journalists .) But the latest layoffs le
Adweek·2026-03-04
Havas Bets on AI Veteran Sharona Sankar-King to Lead Proprietary Tech PushHavas Media Network North America has hired data and AI veteran Sharona Sankar-King as chief data and product officer to lead its Converged.AI platform.
Adweek·2026-03-04
A+E Turns Brands Into Lifetime Movies as It Looks to Compete in Upfront PitchA+E Global Media announces new content and brand creative studio.
Adweek·2026-03-04
Netflix Taps Amazon’s Shopping Data to Sharpen Ad TargetingThe move pairs Amazon’s shopping signals with Netflix’s new Conversion API as the streamer courts performance budgets.
Adweek·2026-03-04
Ad Agencies Are Embracing ‘Vibe Coding’ to Build GEO Products for ClientsFrom two-hour builds to full SaaS platforms, agencies are using Anthropic's Claude to create custom tools that track how brands show up in AI-generated answers.
Digiday·2026-03-04
Why one brand reimbursed $10,000 to customers who paid its ‘Trump Tariff Surcharge’ last yearThis story was originally published on sister site, Modern Retail. Dame is refunding customers who paid its “Trump Tariff Surcharge” last year, becoming one of the first brands to proactively return money tied to President Donald Trump’s now-invalidated tariffs. The sexual wellness company began adding a visible $5 line-item fee at checkout in 2025 as the Trump administration’s trade war pushed up
Nieman Lab·2026-03-04
Traffic to top tech publications has plummeted since 2024, new analysis showsOrganic search traffic to some of the internet’s most-read tech publications has dropped by 58% since 2024, according to a new analysis from the SEO and GEO marketing firm Growtika . The report pulled U.S. organic traffic estimates using Ahrefs for ten major English-language tech publications, including Wired, CNET, Mashable, The Verge, and PC Mag. Growtika then compared each publication’s peak tr
Digiday·2026-03-04
Future of TV Briefing: How Paramount’s and Warner Bros. Discovery’s ad tech stacks stack upThis week’s Future of TV Briefing breaks down Paramount’s and Warner Bros. Discovery’s ad tech stacks now that the companies seem set (finally) to combine. Streaming stacks Netflix’s exit, WBD’s town hall, CNN’s future and more Streaming stacks Paramount plans to combine its and Warner Bros. Discovery’s streaming services after Paramount+’s owner completes its acquisition of HBO Max’s parent. But
Digiday·2026-03-04
‘The conversation has shifted’: The CFO moved upstream. Now agencies have to as wellCFOs are demanding more from marketing — and not in the usual way. The familiar playbook of squeezing costs and investing in performance spend is still in motion, driven by an uncertain economy and an unpredictable geopolitical backdrop. But CFOs now are asking harder questions driven by a better grasp of how marketing actually works, and a sharper instinct for where it doesn t. For example, Vayne
Nieman Lab·2026-03-04
AI-powered search is fueling a wave of Epstein Files transparency projectsThe Epstein Files Transparency Act (EFTA) requires that the millions of documents collected by the Department of Justice (DOJ) about Jeffrey Epstein be shared with the public in a searchable and downloadable format. In practice, though, the searchability of the DOJ releases has been crude at best. Keywords may turn up individual links to PDFs, but users have reported major search malfunctions and
Digiday·2026-03-04
How creator talent agencies are evolving into multi-platform operatorsThe legacy agency model, long overdue for a reckoning, is finally being rebuilt from the ground up — with creators at the center. The old agency model — brokering deals, manually sourcing talent and running slow, service-heavy operations that treated creators like traditional talent — came of age in a fragmented market. But that model is giving way to something faster, more scalable, and built aro
Nieman Lab·2026-03-03
X will demonetize users who post AI-generated videos of war (but not other kinds of disinformation)On Tuesday Nikita Bier , head of product at X, announced that users who post AI-generated videos of an armed conflict without disclosing they were AI-generated will suspended from the site s revenue-sharing program for 90 days, with repeated offenses leading to a permanent suspension from the program: Today we are revising our Creator Revenue Sharing policies to maintain authenticity of content on
Nieman Lab·2026-03-03
Newsonomics: Will national news shrink even faster than local news did?Anderson Cooper may be running out of lily pads. Just two weeks ago, he announced his decision to leave CBS’s 60 Minutes, after almost 20 years of multitasking. Over time, he arrived at the pinnacle of the TV news profession as a CNN anchor, growing his gravitas as a cascade of crises consumed our world while contributing to the most storied newsmagazine of the entire TV era. He’d seen enough of t
M Live Michigan·2026-03-02T17:27:10Z
Major streaming platform may be going away after $110 billion dealThe merger, which is expected to close in the third quarter of 2026, will create a media empire.
Nieman Lab·2026-03-02
New York Times runs in-house ad asking listeners to “support any news organization dedicated to original reporting”The New York Times publisher A.G. Sulzberger has voiced a new ad encouraging listeners to support any news organization dedicated to original reporting — even if it s not the Times. It s Sulzberger s first-ever advertisement, the Times confirmed, and it ran for the first time on Monday. A New York Times spokesperson said the publisher wanted to call attention to the shrinking of the news industry.
